15 Effective Ways to Generate Insurance Leads Online

One of the toughest aspects of owning an insurance agency is generating new leads. There are multiple online lead generation strategies available but finding the ones that work best for you can be challenging. How do you choose the most effective ones? You should remember one key rule: even though lead generation is happening online, ultimately, the foundation of an insurance business is strong relationships. If you want to thrive, you need to first establish and nurture solid relationships with potential clients. 

If you're looking for effective ways to generate insurance leads online, we've compiled a list of 15 strategies that could significantly help you improve your success rate. 

1. Customer Referrals

Your current customers are a gold mine! By asking them for referrals, you not only turn them into brand ambassadors but also increase your chances of conversions. In fact, studies have revealed that people are 4 times more likely to buy from you after a friend has referred them.

Start a referral program and give discounts to people who send business your way. This will also make your customers more loyal. 

Here are quick tips to make your referral program a success:

• Ask for referrals right away when your customers are still excited about your products.
• Use the right channel to request, e.g., via email or in person.
• Don't be afraid to ask twice. 

Most importantly, close the referral loop by letting your customers know that you appreciate their leads. 

2. Use Social Media

Social media is no longer a tool that's solely meant for people to keep in touch and connect with their friends and family. It has also become an invaluable business development channel. Think about it; Instagram and Facebook now have a marketplace where businesses can sell products to potential clients. Why aren't you leveraging these platforms to generate insurance leads? 

Some of the effective social media lead generation strategies to include;

• Instagram Marketing for insurance leads

• Facebook Ads for Insurance leads

• Twitter for Insurance leads

To increase the efficiency of your social media ads, make sure you use the targeting options available to ensure that your ads are being shown to the right audience or people who are highly interested in your insurance products. 

3. Google Search Ads PPC

While Google doesn't reveal how many searches it gets per day, it's estimated that it handles an average of 63,000 queries per second. This is impressive! Now imagine what kind of exposure you would get if you appeared on the first page of Google.  

Google search ads put your products in front of the right audiences at a time when they need them most. For instance, if you run ads for an educational policy, depending on your targeting options, you'll appear among the first search results every time a customer searches for information about such policies. This kind of real-time targeting enhances the efficiency of your lead generation efforts. 

4. Purchase Lead Lists/Purchase Ready Leads

Generating leads is difficult, but you can now purchase ready lead lists online. This gives you access to people who are already interested in your products, and all you have to do is reach out to them. Understandably, most salespeople are skeptical about the efficiency of lead buying. However, if you purchase them from a legitimate seller, all you have to focus on is converting them into paying customers. 

Buying leads also saves a lot of time, is cheaper than advertising, and gives you instant access to a large database. Just make sure that you buy leads that are tailored to your industry. 

5. Community Building

People don't buy from businesses. They buy from the people that run those businesses. This is why most insurance companies are working on humanizing their brands, as it allows them to create deeper connections with their customers.

Community building is an effective lead generation strategy because it helps you foster trust between your company and your target audience. Focus on being the insurance champions in your community, sponsoring local charity events, participating in school district functions, working with local school staff, hosting golf tournaments, etc. This will not only increase your referrals but also increase awareness of your company. 

6. Create a Good Website

Your website is your official online home and also one of the most effective lead generation tools. If your website isn't capturing any leads, there's a high chance it has one of the following problems;

• It's outdated
• It's unresponsive on some devices
• It lacks enough content to be ranked on search engine results pages.
• The available content isn't optimized. 

Redesign your website, make it secure, and create helpful content. Don't forget to include a call to action on various pages. If you're unsure of where to get a web design agency that focuses on insurance websites, you should check out Forge3 and Advisor Evolved. 

7. Get Listed on Reputable Review Sites

Before people make purchases, they first look at online reviews. What are your current and past customers saying about you? How do you respond to negative reviews? What's your rating on online review sites? 

If your insurance agency is not listed on reputable review sites, then you're missing out on potential clients! Create an optimized listing and then ask your loyal customers to leave positive reviews. This also acts as social proof for potential clients who are unsure if you're the right fit for them.

8. Host Webinars

To increase the success of your lead generation efforts, you need to exert industry dominance and highlight your expertise. Show your potential customers that you are the best at what you do by sharing helpful and relevant information that's not promotional. You can easily achieve this by hosting educational webinars. For instance, you can find out the most pressing questions that your target audience has and then address them on your webinar.